Fire Steve LaPorte River Walk Thomas & Emanuel shadow Water View Inside Aube
 
 

While the government and the country, as a whole, are looking at creative ways to recover from the current recession, such as tax deductible vacations, some are asking what happened to the companies that pulled the economy into prosperity in the late nineties. Specifically, what is the future of e-commerce? Will it make a comeback and if so, when and what form is it likely to take? David Clements, producer of the "Be Connected" Series on technology takes a look at what the web does and doesn't do well for e-commerce and some of the new trends we'll likely see in web marketing.

The New Paridigm in e-commerce has arrived, but will it be the answer to our prayers? "Experiential E-Commerce", as the name implies, is how the business world is attempting to create an entire shopping experience on-line. More than just simple descriptions and pictures, Experiential E-Commerce uses virtual reality to bring the shopper closer to the product than ever before. Companies such as Miacomet and Radica have made the video game experience more real than ever before. Could this kind of technology do the same for shopping too?

Professor José Rosa of Case Western Reserve University shares with us his findings in his newest paper (you may want to rt. click and save the .pdf file as it is large) on the psychological side of E-Commerce and how some of the virtual reality techniques could help or hinder our understanding of the products and services that companies want to sell.


 

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Fire Steve LaPorte River Walk Thomas & Emanuel shadow Water View Inside Aube